I am outraged by the full-page color advertisement for The Burger Grind Bar & Lounge that has appeared in at least two editions of The Rebel Yell, the most recent being the one on Thursday.
For those who might have missed this masterpiece of capitalistic garbage, allow me to describe it: Against a distressed, light brown background, the main copy reads, “After a hard day, unwind with something tender.”
A picture of a substantial hamburger is centered between these lines of mismatched print. To the left near the bottom of the page, more copy appears billing The Burger Grind Bar & Lounge as “a new kind of premium burger restaurant with industrial design, cool music and classic cocktails.”
To the right near the bottom of the page is a pseudo stamp bearing the name of this new eatery that gives it three stars and tells us it was established in 2008.
It is what is to the left of the pseudo stamp that is so offensive: a cartoon-like representation of a woman with long brown hair, red lipstick and presumably, an inviting smile on her face, on her knees with her face and nude backside presented to the viewer.
Oh, and don’t let me forget to tell you that almost all of this woman’s body parts are labeled for quick and easy identification: her shoulder, chuck, rib, breast, loin, rump, round and soup bone.
What kind of a message does such a depiction convey?
It connotes that women are nothing more than “tender” things for men to eat after said men have had “a hard day” and need to “unwind.”
That’s the kind of message The Rebel Yell and The Burger Grind Bar & Lounge want to send to the women of the university community? This is the best they can do in the 21st century? I feel as though I have fallen into a time-warp and found myself back at some point in the 1970s, or worse.
The publication of advertisements like that for The Burger Grind Bar & Lounge is doubly ironic considering the fact that on Oct. 8, university students and community members are set to speak out against violence directed toward women during the annual “Take Back the Night” event.
One of the reasons women are victimized by men so often is because of ads like that for The Burger Grind Bar & Lounge, which treat women as no more than cartoons and pieces of meat, undeserving of respect.
While Las Vegas may well be a city in which women are exploited in all sorts of ways for the amusement, titillation and the kicks of men in our patriarchal and misogynistic society, the university is no place for such demeaning, degrading and disgusting portrayals of human beings as featured in the ad for The Burger Grind Bar & Lounge.
As a doctoral student and a two-time alumnus of UNLV, I want answers: Who approved the acceptance and publication of such a reprehensible advertisement? Why was it accepted and published? And what are The Rebel Yell and The Burger Grind Bar & Lounge going to do to compensate those they have offended in the university community for their complete lack of judgment on this matter?