Las Vegas gets a taste of Rio De Janeiro come 2015
The fun-loving spirit of Brazil will be alive in Las Vegas next year.
After acquiring major outdoor music festivals such as the Electric Daisy Carnival and Life Is Beautiful, Las Vegas will play host to the Rock in Rio festival. The festival will be the first of its kind in the United States.
The widely-known music festival will last over two weekends in May of 2015. The vacant space between the former Sahara Hotel & Casino and the Circus Circus will be transformed into a permanent home for the festival. This will also act as the first open-air concert venue on the Strip.
Currently, the festival has several homes and switches from Rio De Janeiro to Madrid and then to Lisbon. However, it is expected that Rock in Rio will take place every other year in Las Vegas.
According to MGM Resorts, who will guide the project, the title of the new venue will be “City of Rock.”
In an interview with USA Today, Rock in Rio founder Roberto Medina explained the importance of the festival’s development.
“Rock in Rio starts with the construction of City of Rock,” said Medina. “In other countries, the government played that role, but here MGM [Resorts] will be building the venue so Rock in Rio can happen every two years, and other events in between. City of Rock is essential for Rock in Rio to happen.”
Medina and MGM Resorts are collaborating on the project and both parties already have some monumental plans for the City of Rock development and the Rock in Rio festival.
The festival will boast six stages with over 100 featured music acts, a fireworks show, an impressive roulette-inspired Ferris wheel, a 400-foot zip line for patrons to glide over the crowd and various other rides and attractions.
With Rock in Rio only lasting for two weekends out of the year, the City of Rock development will also play host to festivals, sporting events, concerts and other similar events throughout the year.
MGM Resorts International president and chief marketing officer Bill Hornbuckle spoke with Billboard.com on the proposed plans to utilize the venue year-round.
“The opportunity outside of the 45-day setup and 30-day teardown for Rock in Rio is that we have the venue for other like activities, whether it’s a country, jazz or food festival,” Hornbuckle said. “We could also envision doing outdoor boxing or UFC matches for 50,000 people, or we could set up a temporary environment for Major League Soccer.”
Since its beginnings in 1985, the Rock in Rio festival has become a global sensation. In 2013, music superstars such as Bruce Springsteen, Beyonce, Justin Timberlake, Metallica and Iron Maiden headlined the event.
The festival sold out of its 600,000 tickets within a few hours.
This year’s installment will be held in Lisbon, Portugal with the Rolling Stones, Lorde, Linkin Park, Ed Sheeran and Arcade Fire among the names of top headlining acts.
Tickets for the Rock in Rio festival are expecting to go on sale to the public in January.