A recent audit commissioned by Nestlé, the world’s largest food company, found that most of the production was … unhealthy. A real surprise for the group near Vevey, on the shores of Lake Geneva. The document was revealed by the Financial Times.
On closer inspection, we actually find that 37% of the products sold have a customer rating above 3.5 / 5. The rest is below the score. A system set up in Australia that works a bit like the French Nutri-Score. Confectionery and ice cream would be mainly responsible for this fall. On the other hand, products from the water department, for example, get very good marks.
A blow to Nestlé’s image
At Nestlé, this note sounds like a hard hit. The group confirmed that the quality of their products has been improved, but the overall portfolio is relatively large and that it will take time to ensure that all the products on offer meet consumer demands. Indeed, the latter are increasingly keen to buy products that are good for your health, respect the environment, etc.
Very active research and development
Some products like Chocapic have upgraded their ratings to switch to nutriscore B. However, some like KitKat can never hope to reach that level. Unhealthy products, which, however, account for 25 billion euros in sales, which therefore cannot properly evade such a stroke of luck. The idea? Propose a balance between wellbeing and pleasure.